Raising money for charity is not an easy task. Now almost no foundation raises funds with volunteers and does not put donation boxes. The world has entered the era of digitalization, and charity neglecting the development of digital solutions is becoming less competitive.
Key points:
- It is not enough to create a charity website to raise funds.
- Non-profits should keep up with the times and use trending tools to attract more donors.
- With NOWPayments, charities can accept crypto donations on any website, app, or social media.
Ways to get more funds
Harness the power of social media
To date, you will not meet a person who does not use one of the social networks. So why not benefit from it? Social media is the best tool to help publicize your charity mission. You can post vlogs about the life of your foundation on YouTube, you can post short, engaging videos on TikTok, and you can create informative posts on Instagram and focus attention on photos.
Be honest
Many people do not understand their connection with the foundation’s mission and do not feel involved. This problem can be easily solved if you find common ground with donors. However, a crucial caveat here is that the fund must adhere to the principles of openness and sincerity. In other words, the charity does not need to hide behind vague formulations in an attempt to soften the sharp corners. Communication can be positive, but not at the cost of suppressing facts or substituting concepts.
Pay attention to the website
A non-profit’s website is a resource that either strengthens trust in the foundation and increases the audience’s loyalty or is challenging to use and raises many questions. For example, on the website, users can find financial reports, get acquainted with the organization’s team, read the stories of wards and learn about charity programs. The site’s effectiveness depends on whether the audience learns more about the problem, whether they can quickly and conveniently go to the donation page, and whether they want to continue supporting the organization’s activities.
Create engaging content
You can use various educational and entertaining content to engage donors. For example, all kinds of books or films that focus on the problem that your foundation is trying to solve. Such informative and entertaining content is an excellent entry point for people with minimal interest in charity. Through cinema, literature, and expert articles from psychologists, you can gradually immerse a person in charitable activities.
Implement crypto donations
Most non-profit organizations accept donations via banks, PayPal, and other traditional methods. However, more and more people are entering the crypto space, as digital assets provide the freedom, privacy, and security that conventional services cannot offer. As a result, accepting crypto as a donation can help attract more donors and ensure effective fundraising.
Why use crypto for charities
Crypto donations are far from a new trend. Many international charities accept cryptocurrency as donations due to the advantages that fiat transactions cannot offer:
Privacy
Recently, the concepts of personal space and data privacy have become increasingly discussed and become fundamental. Many users do not want to make their charitable activities public but inevitably face a violation of their borders due to bank transactions.
For this reason, cryptocurrency is becoming an increasingly popular method for payment and donations since, to send funds to the user, it is enough to simply create your crypto wallet without providing any sensitive data.
Borderless transactions
Crypto is a tool that eliminates inequality and provides freedom. There is no difference in which continents the participants of transactions are located and it does not matter what amount a person wants to donate.
Unfortunately, traditional financial structures restrict users, as they impose high fees on international transfers and work much slower. Crypto allows you to send donations from anywhere in the world. Moreover, with crypto, you can send micro-donations without worrying about fees.
Investing opportunities
Crypto assets are the investment tool that can bring multiple profits. Even though the market is currently in a bearish period, investments in reliable and promising projects can bring a significant ROI when the trend unfolds.
The crypto sector is constantly developing and attracts many people, generating passive income that can be used for good purposes. If you are worried about the instability of the cryptocurrency, you can convert the amount received into stablecoins, which eliminates the risk of volatility.
Community
Despite their privacy, crypto transactions are transparent. This means anyone can view the transaction history and the amount and determine where the funds are sent. This allows you to establish trusting relationships between donors and non-profit organizations, which benefits the company’s reputation and will help attract more users for the greater good.
In addition, cryptocurrency users often participate in charitable initiatives that constantly arrange various crypto projects. We can say that the crypto community is one of the most supportive and open-hearted and will be more than happy if cryptocurrencies become one step closer to mass adoption and begin to be accepted everywhere as a fundraising method.
How to get donations using NOWPayments?
NOWPayments provides several tools with which non-profit organizations can set up the acceptance of crypto donations on literally any platform, website, app, or blog.
- Donation button is an easy-to-use tool with which you can start accepting crypto as donations on your charity website, blog, or anywhere else. We provide two styles of buttons to fit perfectly into your platform’s interface.
- Donation widget is perfect for charities that have their website and want to accept crypto donations. To do this, simply copy and add the code to your website.
- Donation link is perhaps the easiest way to start accepting crypto from a supportive audience. The donation link is an ideal tool to attract many donors on social media such as YouTube, TikTok, Twitter, Instagram, and others.
To start accepting crypto donations, you need to follow these steps:
- Create your NOWPayments account.
- Go to the “Store Settings” section.
- Enter your crypto address.
- Generate an API key.
- Go to the “Donations” section.
- Select and configure your donation tool.
- Accept crypto donations from your audience!
Conclusion
The world and technology are moving forward, and charitable foundations should develop along with them. Now there are infinitely many creative ways to organize a collection of donations. With NOWPayments, non-profits can easily start accepting crypto as donations, attracting more donors and funds.