The international e-commerce market is growing yearly, and more businesses are switching to e-commerce platforms. Ecommerce allows you to reduce the amount of money spent, conquer foreign markets, reduce the number of intermediaries, and get visual analytics and tracking. There are many e-commerce platforms, and Shopware has become one of the most popular. The service provides many functions that can meet the many needs of business owners. In addition, store owners can use third-party solutions that will make their business thrive and effective.
Key points:
- Shopware is one of the most popular e-commerce platforms, distinguished by its comprehensive functionality, flexibility, and user-friendliness.
- Ecommerce store owners can use various plugins to increase sales efficiency and attract and retain customers.
What is Shopware?
Shopware is a powerful e-commerce platform built on PHP with Symfony and Zend components. It has everything you need to create an e-commerce store to sell your products online. Both users and their customers note the convenience of using the Shopware platform. Shopware has the functions of a designer, which simplifies the management of an online store. Moreover, Shopware has automatic site optimization settings. This way, your customers will immediately be able to find your products in search engines, and your online store will appear in Google search results. Shopware also has powerful tools for online marketing and increasing sales, which is essential for online store owners.
Best plugins for Shopware
MailChimp
MailChimp is a newsletter service that allows you to send emails to your contacts. There are a lot of such services, but MailChimp is distinguished by its popularity and reliability. In addition, the service is used by more than a million users, which clearly indicates its quality.
The service is free until you have 2,000 contacts. For a young business and narrow niches, this is quite enough. The service allows you to automate the sending of emails, such as reminders about abandoned carts or cross-selling. To create a creative mailing list, you can develop your design by uploading graphic files or using a bank of gifs, or using a ready-made template. In addition, the service allows you to segment your customer base (by age, gender, and so on) to set up the most customer-oriented and engaging marketing campaign. Here you can also collect feedback from the audience to understand what should be improved.
Sendcloud
Sendcloud is a universal platform for the shipping of e-commerce goods, which allows you to optimize the entire shipping process and make it more efficient. With Sendcloud, your business can efficiently process, label, send, track, return and analyze every customer order in record time.
Sendcloud allows you to combine all the best, both local and international, shipping operators and choose the one that is most suitable for each specific client and each particular package. Sendcloud cooperates with 80+ popular operators, including DHL, DPD, GLS, and UPS. With the help of “Smart Shipping Rules”, you can automate the workflow. This way, you don’t have to process each order manually. Pack&Go is an almost fully automatic picking and packing function that makes your life as easy as possible. The creation and printing of packing lists, labels, and packing lists increase the order processing efficiency. In addition, Sendcloud provides a comprehensive refund portal so that you can see the stage of each refund and process them accordingly.
Security Plugin
Hacking an online store can become a serious problem for businesses. Many e-commerce sites will not be able to continue working after hacking. So, if your e-commerce website is not protected from hacking and fraud, your business risks paying a high price for data leakage and cyberattack.
Not to mention that you will lose the trust and loyalty of your customers, and this can cast a shadow on your reputation. In addition to standard methods, such as compliance with PCI rules, strong authorization passwords, two-factor authentication, data backup, and so on, you can also use the Security Plugin to protect your store. In addition to the fact that this plugin will help protect your customers, it will also save you from the risk of fraud, including chargeback fraud.
Elfsight All-in-One Chat
Elfsight is a SaaS solution that provides customizable widgets for websites, as well as extensive integration capabilities. The platform provides hundreds of widgets to boost your sales and attract more customers. One of the most popular widgets is All-in-One Chat.
With this widget, the owners of an e-commerce store can always be in touch with their customers by providing personalized communication. Your customers can quickly and easily contact you with any popular messenger, such as WhatsApp, Viber, or Telegram. At the same time, you always stay in touch no matter where you are. The widget can be customized to your needs. For example, a chat window can automatically open when a customer wants to leave your store or after spending a certain amount of time on your website. In addition, you can configure the chat opening only for a certain circle of users.
NOWPayments
Today, accepting a crypto payment method is one of the most effective ways to attract more customers, get ahead of competitors, and eliminate chargeback fraud. Crypto transactions differ favorably from fiat transactions — they are fast, secure, cost-effective, and borderless. There are many crypto payment gateways that vary in their reliability, user-friendliness, service fees, and merchant integrations. NOWPayments proudly bears the title of the leading crypto payment provider, as it provides the best user experience. NOWPayments provides plugins for most CMS solutions, as well as invoices, API, donation tools, mass payouts, and much more. Our fees are transparent and low, starting from 0.4%. In addition, with NOWPayments, you can accept more than 100 cryptocurrencies with the possibility of auto-conversion to the cryptocurrency of your choice or fiat. The service provides many valuable tools to reduce network fees, track payment statuses, receive Instant Payment Notifications, and much more.
Conclusion
Shopware is a versatile, easy-to-use, extremely flexible, and reliable platform. In addition, using the listed plugins, you can supplement the existing functionality, adapting it to your needs and customers’ needs.