Overview
GetBlock is a blockchain infrastructure service provider that wanted to improve its global payment options and simplify processes in today’s digital world.
GetBlock was able to make cryptocurrency payments simpler and give their crypto-forward users a no-hassle, no-border payment experience by partnering with NOWPayments.
Through this partnership, GetBlock is now able to cater to the needs of Web3 developers and provide more accessible operational solutions for accepting a vast variety of cryptocurrencies.
The Challenge: Overcoming Payment Friction for Crypto-Native Users
Before integration with NOWPayments, GetBlock was struggling with a few business challenges, mainly on how to provide flexible global payments to their crypto-first community. The dependency on conventional payment methods led to user friction, particularly in connection with the following:
- Restricted entry to certain countries
- Excessive transaction costs
- Slow-paced transaction flow
As a Web3-centric platform, GetBlock looked for a solution for quickly and easily accepting crypto payments directly, as well as streamlining its payment processing and reducing its reliance on traditional financial systems. As the GetBlock СEO Vasily Rudomanov notes:
Usually, accepting crypto payments is still a pain point. It either forces you into “Connect your MetaMask” flows that corporates aren’t ready to adopt, or saddles you with hefty commissions at every step. NOWPayments stands out here, it generates everything your customer needs to pay in seconds. You simply send a straightforward link with zero extra instructions needed. This is a significant advancement for customer success!
X → x.com/GetVasily/
LinkedIn → linkedin.com/in/vrudomanov/
The solution had to meet the expectations of users who were crypto-native, as well as developers who wanted a speedy, dependable, and inexpensive alternative for making payments.
The Solution: Streamlining Crypto Payments with NOWPayments
Integrating NOWPayments allowed GetBlock to directly accept cryptocurrency payments, solving the friction caused by traditional payment methods. Integration went smoothly, and the API was so clean and well-documented that it made the transition really easy. It took only a few days for GetBlock’s team to switch from testing to practical application.
As GetBlock CEO Vasily Rudomanov stated, the challenge was to provide Web3 developers a simple solution that would satisfy them:
What NOWPayments does is reduce your headaches. Its stack solves numerous issues and roadblocks around taxation, client onboarding, accepting various payment methods (even exotic ones), and more.
X → x.com/GetVasily/
LinkedIn → linkedin.com/in/vrudomanov/
GetBlock was able to take advantage of the following NOWPayments features:
- Extensive multi-currency support, offering users flexibility of choice.
- Reduce volatility exposure with coin auto-conversion, providing fixed payment assurance.
- Lower fees and process transactions faster for better efficiency.
- Adopt a non-custodial flow, being able to transfer funds to users’ own wallets.
Implementation
GetBlock’s integration with NOWPayments was straightforward and efficient, thanks to the platform’s user-friendly API and clear documentation. The GetBlock team was able to move quickly through the process, completing the integration within just a few days. This smooth and fast integration allowed GetBlock to begin accepting crypto payments with minimal disruption to their operations.
Key aspects of the implementation:
- Efficient Integration: Clean, well-documented APIs allowed for quick setup.
- Smooth Implementation: The integration went live in just a few days, without delays.
- Low Overhead: Added crypto payments with minimal changes to existing infrastructure.
Results: Increased Payment Flexibility and Improved Efficiency
After integrating NOWPayments, GetBlock observed significant enhancements across multiple aspects of its operations. The integration resulted in a more stable and efficient payment system, which in turn influenced their rate of successful transactions, operational costs, and user base. GetBlock has been able to build its payment offering to reduce friction, open up new global markets, and enhance the user experience by offering more payment flexibility and simplifying the processes of payment.
Reduced Barriers for Global Transactions
Through the adoption of multi-currency payments on a global scale, GetBlock was able to overcome the following obstacles:
- Lack of multiple payment options in particular geographical areas
- High rate of unsuccessful transactions
- Barriers to smooth transaction process in crypto-focused areas
As a result, GetBlock experienced a significant boost in finalized and more reliable transactions.
Increased Payment Flexibility and Speed
With NOWPayments, GetBlock is able to add more digital assets; hence, more people can pay using their favorite digital assets. This flexibility gave rise to the following:
- Higher success rate of transactions – close to 100%
- 20% churn reduction with better operational flow
- Expanding to new markets with seamless crypto payments experience
Customer Insights: Understanding User Preferences and Expanding Reach
Upon integrating NOWPayments, GetBlock received feedback on the interactions of its global audience with crypto payments. These insights turned into powerful trends that gave new dimensions to GetBlock’s offerings and improved the user experience.
Global Reach
Most of the transactions on GetBlock were connected to:
- Cross-border Payments: Users were able to accept payments worldwide and became independent of regional banking constraints.
- Extensive crypto support: Offering more digital asset options helped to draw in a larger user base,
Observed User Behavior
Here are a few major trends GetBlock uncovered how people pay with crypto:
- Shift to Crypto Payments: Digital currencies became users’ preferred option, particularly for cross-border payments.
- Enhanced Liquidity for Niche Digital Assets: Wider coin support resulted in improved liquidity for low-cap coins.
- International Market Presence: Multi-currency support helped GetBlock penetrate borderless and crypto-centric markets.
Outlook: The Future of Crypto Payments at GetBlock
Looking to the future, GetBlock plans to keep improving its payment flow to stay ahead of the increasing interest in crypto-friendly solutions. The partnership with NOWPayments gives GetBlock tools that help them with the adaptable and scalable infrastructure.
Future trends include the following:
- Expansion of Cryptocurrency Adoption
- Improved Crypto Payment Infrastructure
- Global Digital Asset Acceptance
GetBlock is a company that wants to get ahead of the curve and develop and improve its platform globally.
About GetBlock
GetBlock is a premium RPC node provider and infrastructure platform for Web3 and AI. It connects blockchain applications to full and archival RPC nodes across 130+ blockchains via API. The company delivers industry-leading RPC connection latency for Solana, BSC, and Base across various regions of the world.
About NOWPayments
NOWPayments is a crypto payment gateway that allows businesses to receive payments and make payouts in cryptocurrencies. With support for more than 350 cryptocurrencies, NOWPayments provides businesses with a flexible and easy-to-access solution for using crypto payments within their day-to-day services, making it easier to understand payments and give users more options while reducing transaction fees.
