NOWPayments partners with Genghis, a global crypto marketplace that needed one infrastructure to handle the entire transaction lifecycle. Rather than plugging into a standalone payment gateway, Genghis uses NOWPayments to connect checkout, settlement, fulfillment, and supplier payouts within a single integration. This turns what is often a chain of separate systems into one continuous operating layer.
The setup removes the need for a separate treasury tool and a standalone payout rail. Supplier payouts can flow directly from incoming customer funds, often in the same asset and on the same network. This case study will unpack the “one infrastructure, several functions” model.
Who Genghis Is
Genghis is a no-KYC crypto gift card marketplace where you can buy gift cards with crypto and get instant delivery, no account checks needed. Its tagline, “Live on crypto,” means turning digital assets into everyday spending, gift cards, game keys, eSIMs, mobile top-ups, streaming credit, travel and fuel cards, all paid in cryptocurrency, with no fiat checkout or card rail. A customer holding USDT, USDC, Bitcoin, or Monero can complete a purchase in minutes. Accelerated by Algorand and Techstars, Genghis keeps payment choice wide open, with stablecoins leading the mix and a steady secondary share from Bitcoin, Litecoin, and Monero.
The Challenge
Genghis is crypto-in, so the payment layer isn’t a feature. It’s the whole front door. That created three hard requirements:
- Checkout that accepts whatever coin a customer holds, across many chains, without asking them to swap first.
- Settlement reliable enough to trigger fulfillment the moment payment clears.
- A clean regulatory line that a small team can manage without becoming a licensed payment institution.
Building in-house meant maintaining wallets across dozens of networks, writing chain-specific confirmation logic, handling protocol updates, building supplier payouts from scratch, and carrying compliance directly. For a lean team focused on catalogue expansion and customer experience, that drain made no sense.
Using one provider collapses it all: one invoice flow, one confirmation mechanism, and one operating balance. That’s what NOWPayments delivered.
Why Genghis Chose NOWPayments
Instead of building payment infrastructure, Genghis chose a provider that already matched both its customer base and its regulatory posture.
The assets customers actually pay with:
- 300+ coins across 98+ networks, with stablecoins on Solana, BSC, and Algorand leading.
- Bitcoin and Litecoin form a reliable secondary layer.
- Monero and other privacy coins are supported natively.
- Zero prepayment swaps, zero additional chain integrations.
The compliance line, drawn cleanly:
- NOWPayments is the regulated entity in the transaction flow.
- Genghis remains on the merchant side, not in the business of licensing.
- A compact team runs global crypto checkout without regulatory drag.
Integration and Implementation
The real advantage wasn’t a faster launch. It was all the infrastructure Genghis no longer had to maintain.
| Without NOWPayments | With NOWPayments |
| Maintain wallets across multiple assets and networks | One invoice request, priced in USD |
| Monitor transactions on several blockchains | One crypto checkout for all supported coins |
| Decide when a payment has enough confirmations | One verified payment notification |
| Map blockchain statuses into the order system | Fulfilment triggers automatically |
| Maintain separate logic per chain | Manage all assets through a single integration |
| Build a separate supplier payout process | Use the same infrastructure for payouts |
At checkout, Genghis creates a NOWPayments invoice priced in USD and redirects the customer to pay in any supported coin. Once the payment clears, NOWPayments sends a signed webhook. Genghis verifies the signature, marks the order paid, and fulfillment starts automatically. One clean invoice call and one verified webhook cover the entire flow, so there was no need to build chain-by-chain payment handling. The same rails also handle supplier payouts, keeping the system as lean as the team behind it.
Results
- Acceptance cost dropped from ~2% to 1.2%. Settling payments on Solana, BSC, and Algorand instead of Ethereum brought the all-in cost down with no change to the customer experience.
- Most orders are fulfilled within minutes of payment clearing. The signed webhook fires cleanly, so the order moves straight to fulfillment without manual intervention or batch delays.
- FX spread was eliminated on supplier payouts. When a customer pays in USDT on BSC, Genghis pays its supplier in the same asset on the same chain, removing conversion costs on both sides.
- Fewer abandoned checkouts. Broad coin and chain coverage means customers pay with the asset they already hold, whether it’s USDC on Solana, Bitcoin, Litecoin, or Monero, so unsupported tokens don’t turn into lost sales.
Global Customer Reach and Scaling
As Genghis grows its catalogue, the payment layer doesn’t need to grow with it.
- One unified API and checkout flow serves all verticals, including gaming, travel, groceries, and more.
- Scaling the catalogue requires zero changes to invoicing, confirmations, or payouts.
- The team focuses entirely on supply, pricing, and fulfillment, not payment infrastructure.
Genghis Quote
“NOWPayments is the reason a crypto-only marketplace like ours can work. Our customers pay in whatever they hold, on whatever chain they hold it, and the payment clears cleanly enough that delivery is near-instant. Moving our settlement onto cheaper chains dropped our cost of accepting crypto by almost half, with no change for the customer. It is rare to cut a cost line that hard just by routing it better.”
What Is Next for Genghis
Crypto is still in its early stages as everyday money, and the demand is real. Genghis expects to serve more customers across regions, wallets, and networks. To support that expansion, the payment layer must continue to deliver on several fronts.
- Accommodate a wide and growing range of assets.
- Settle payments efficiently across multiple chains.
- Enable seamless supplier payouts in the same assets.
- Maintain reliable confirmation without manual intervention.
- Absorb new categories without adding chain-by-chain engineering work.
Genghis is widening coverage across payment apps, game stores, streaming, travel, and grocery, while pushing more of its payment and payout flow onto low-cost chains. A payment layer that keeps pace with new coins and cheaper networks is central to that future.
About Genghis
Genghis is a crypto-only gift card and digital goods marketplace. Its tagline is “Live on crypto.” The platform offers gift cards, game keys, eSIMs, mobile top-ups, streaming credit, and travel and fuel cards. Every purchase is made in cryptocurrency with instant delivery and no KYC checks.
About NOWPayments
NOWPayments is a crypto business ecosystem that enables businesses to accept payments, send mass payouts, and manage conversions. It supports stablecoins like USDT and USDC across multiple networks with competitive fees from 0.3% to 1%. Payment confirmations average 1 to 3 minutes, with near-instant payouts via email in under one second. The infrastructure ensures high uptime and API stability for high-volume processing. Beyond payments, the platform offers enterprise automation, 24/7 support, and compliance and tax guidance.
