Operating a global affiliate marketing platform requires reliable and cost-efficient payout infrastructure. Affiliate networks process thousands of payments to partners across different regions, making flexibility and transaction costs critical factors in maintaining a scalable payment system.
To further optimize its payout operations, Admitad integrated NOWPayments as an additional cryptocurrency payout provider.
The Challenge: Scaling Payout Infrastructure for Global Partners
Before working with NOWPayments, Admitad had already implemented cryptocurrency payouts as part of its payment infrastructure. However, as the platform continued to grow, the team began looking for an additional provider to complement its existing payout setup.
Adding another provider would allow the company to optimize payout costs and improve flexibility in how payments are processed across its global affiliate network.
The Solution: Integrating NOWPayments for Crypto Payouts
Admitad selected NOWPayments due to several key capabilities that aligned with its operational requirements:
- Low transaction fees, helping reduce overall payout costs
- Mass payout functionality, enabling efficient distribution of funds to multiple partners
- Reliable infrastructure, ensuring stable transaction processing
- Fast transaction speeds, allowing partners to receive funds quickly
These features made NOWPayments a suitable addition to Admitad’s existing payout infrastructure.
Operational Impact
One of the primary benefits observed after integrating NOWPayments was reduced payout costs, driven by lower transaction fees.
Admitad has already implemented mass payouts via API through NOWPayments, enabling the company to streamline large-scale crypto payouts more efficiently.
Following the API integration, Admitad also routed part of its instant (express) payout flow through NOWPayments. This allowed the company to further optimize transaction fees for these payouts while maintaining fast processing speeds.
The team highlights the speed, reliability, and convenience of the solution, which simplifies payout operations and helps reduce transaction costs while maintaining a smooth experience for partners.
Partner Experience
From the perspective of Admitad’s publisher network, the integration of NOWPayments did not introduce changes to the payout experience.
Since cryptocurrency payouts were already available through another provider, the transition was seamless for partners. Publishers continue receiving payouts in cryptocurrency through the same familiar process.
This allowed Admitad to optimize its payout infrastructure while maintaining a consistent experience for its partner ecosystem.
Partner Perspective
“For us, the main advantages of NOWPayments are low transaction fees, reliable infrastructure, and the ability to process mass payouts efficiently. As we expand our API integration, we expect to route additional automated payout flows through NOWPayments, which should further optimize our payout costs.”
— Admitad Team
About Admitad
Admitad is a global partner marketing platform connecting advertisers and publishers across multiple industries. The company provides performance-based marketing solutions and operates an international affiliate network.
About NOWPayments
NOWPayments is a crypto payment gateway providing businesses with fast crypto payment processing and payout infrastructure. The platform supports hundreds of cryptocurrencies and offers tools such as mass payouts, API integrations, recurring billing, and flexible settlement options.