A customer can choose a product, reach checkout, and start a payment but still leave before the purchase is complete. For e-commerce businesses, the payment step can become a conversion problem of its own.
NOWPayments has published a new column on Cryptopolitan, The 22% Sales Boost Hiding in Your Crypto Checkout, written by Kate Lifshits, Commercial Director of NOWPayments.
It is the first article in the Crypto That Works for Business series, focused on the commercial results behind crypto payments. For the first edition, we looked at six months of NOWPayments e-commerce payment data to see what happens after a customer chooses crypto at checkout.
A 22% Uplift is Only The Starting Point
The 22% in the column title comes from a crypto checkout case in which conversion increased after the payment experience was streamlined. It is not a benchmark or a guaranteed result for every store.
The more interesting question is what happens inside a merchant’s own payment funnel.
Once a customer selects crypto, how many payments are actually completed? How much can results differ between checkout implementations? And do the assets customers use match what a business expects them to use?
Those are the questions we explored in the Cryptopolitan column.
Six Months of Payment Data, One Checkout Question
For the analysis, we examined e-commerce payment activity across six months, compared different implementations, and looked at how payment preferences changed between the wider sample and an individual merchant.
We are keeping the full breakdown in the original column. It includes the completion data, the observed difference between implementations, the asset mix comparison, and the practical points merchants can use to review their own checkout.
If you work with e-commerce payments, conversion, or crypto checkout, the data gives a useful view of what happens after crypto has already been added as a payment option.
Read the full analysis on Cryptopolitan:
The 22% Sales Boost Hiding in Your Crypto Checkout