Starting an eCommerce business might seem simple today, given the fact that there are multiple tools and countless companies out there that will develop the website for you; however, it can be difficult to actually begin the process of sales, mainly due to certain limitations.
Key points:
- Put an emphasis on security.
- Calculate costs and enhance the digital experience.
- Learn from the competition and manage car abandonment.
- Increase customer loyalty and manage the identity verification process.
- Implement multiple payment options, such as cryptocurrency payments.
Not considering the security
There is a heavy emphasis today on the security of customers, who want their information to remain secure. This is why you need to have a secured website with SSL certification, a CMS, and one that utilizes secure payment gateways.
Not calculating costs properly
You need to ensure that you do not make the mistake of pushing out products without doing the math. If you are launching a new store or adding a product to your offering, ensure that there is high enough demand and that the profit is more than the expenses.
Standing out from the competition
If your business ends up looking the same as just about every other business out there, there might not be a good enough reason for potential customers to pick you over the competition. This is why it is recommended that you do something unique to make yourself stand out, such as using a unique payment system, adding specific promotions, a certain design language, and so on.
Poor digital experience
The last thing users want to do is be lost within the eCommerce website that you are hosting. It is due to this reason that you need to have a solid approach to the overall design language of the page and ensure that you provide the best digital experience across all of your shoppers from desktop, mobile, or any other device they might use.
Not managing cart abandonment
It is typical for any eCommerce business to struggle, especially when it is trying to figure out why some users might add things to their cart and then just leave without finalizing the transaction. Try to figure out why shoppers abandon the cart and use surveys, analytics, or research competitor websites.
Not dealing with returns and refunds
You can offer the most high-end services or products out there, but there will come the point in time when you will need to deal with returns. Ensure that you write clear and straightforward policies and ensure that they can easily be found.
Ignoring brand awareness
Every eCommerce business’s main goal should be to increase sales. To do this, start by building towards heightened brand awareness and establishing strong partnerships.
Take no notice of customer loyalty
You ideally want your customers to come back for more. As such, you can create engaging and valuable content or implement loyalty cards that give specific benefits.
Excluding identity verification completely
To prevent any potential frauds or malicious bots, you will need to verify that the people who purchase from you are legitimate. You can identify suspicious activities and prompt the users to complete specific captcha steps.
Forgetting about crypto payment options
Not every user out there will have an e-wallet or compatible credit or debit cards. Unlock the purchase opportunities by enabling more ways through which users can make purchases, such as crypto payments.
Why use crypto payments?
Crypto payments can enable just about anyone who has a cryptocurrency wallet to conduct a secure purchase from your eCommerce website and unlock a whole new user base for all of your products or services. NOWPayments provide many crypto payment tools for business owners and eCommerce stores in particular.
Conclusion
Now you know more about how you can help your eCommerce store succeed and have a heightened perspective of the top 10 things to look out for. One of such things is crypto payments that are possible thanks to NOWPayments’ solutions.