Crypto adoption in iGaming is on the rise, and Kate Lifshits, CEO of NOWPayments, is at the forefront of the revolution. In a conversation with Tim Poole on The Huddle, Kate discussed how her company is reshaping the payment landscape for the gaming industry, offering faster, cheaper, and more secure options.
Crypto Adoption in iGaming
Kate Lifshits sees rapid growth in the use of crypto for iGaming, but there’s still room to grow.
“Adoption is growing at an exciting pace. I’d say it’s on track to hit 90% in the coming years,” she explains.
While crypto in iGaming is still a work in progress, the demand for more efficient payment methods is pushing the industry forward.
NOWPayments: Speed, Service, and Zero Fees
In a competitive market filled with crypto gateways, NOWPayments stands out with its mix of low fees and exceptional service quality. Lifshits emphasizes:
“We charge 0.5% on deposits and zero fees on payouts. It’s about providing the best speed and quality for both players and affiliate networks.”
What sets NOWPayments apart? Instant payouts. Traditional banking systems often come with delays and hefty fees, but with NOWPayments, players and partners get their payouts instantly and for free.
Navigating Compliance Challenges
Despite the benefits, navigating the complex regulatory landscape remains a challenge for crypto payment providers. Lifshits highlights the importance of staying compliant:
“Every region has its own rules, and we have a dedicated team to ensure we’re fully licensed where we operate. It’s all about building trust with our clients.”
She acknowledges that even regulators sometimes struggle to define clear rules, but Lifshits is committed to staying ahead of regulatory requirements to ensure NOWPayments remains trusted and compliant.
Why Crypto Beats Traditional Payments
Crypto offers clear advantages over traditional fiat payments, especially in terms of speed and fees. Lifshits points to regions like Argentina, where bank payments often face delays.
“With crypto, payments are instantaneous, no delays, no blockages. Even in the future, when we’re on Mars, traditional banks won’t be able to handle payments like crypto can.”
Opportunities in Emerging Markets
Lifshits is particularly excited about the potential for crypto in regions with unbanked populations. Crypto presents an opportunity for people who don’t have access to traditional banks to still participate in the iGaming space.
“There’s a huge opportunity in markets where traditional banking has not reached yet, but crypto has. People are ready to transact and play.”
The Road Ahead for NOWPayments
Looking ahead, Kate Lifshits shares plans to enhance NOWPayments’ mass payouts feature. The goal is to make payouts even faster and more automated and to integrate with payroll and tax systems.
“We’re working on reducing network fees too. For example, we currently have a zero-fee promotion for USDT-TRON transactions. Our focus is on making transactions as cost-effective as possible.”
Conclusion
Kate Lifshits and NOWPayments are leading the charge in transforming how iGaming transactions are made. With a focus on speed, zero fees, and compliance, they’re shaping the future of crypto payments, making them the go-to solution for the gaming industry.
To get the full story and hear Kate’s expert analysis firsthand, be sure to watch the complete interview. For more updates on how NOWPayments is revolutionizing crypto payments, stay tuned and watch as the future unfolds.