Checklist: 10 Things to Remember When Creating a TGE

Token Generation Events (TGEs), also known as Initial Coin Offerings (ICOs), have gained significant traction in recent years as a method for startups to raise capital. They represent a new frontier in the financial sector, harnessing the power of blockchain technology to create and distribute tokens as a form of investment. However, launching a successful TGE is no small feat. It requires careful planning, strategic decision-making, and a deep understanding of the crypto landscape. This in-depth guide provides a comprehensive checklist for creating a successful TGE, with a specific focus on integrating a Custody API from a reliable provider such as NOWPayments.

1. Understand What TGE Is

A Token Generation Event (TGE) is a fundraising event where a crypto startup issues its own tokens to the public, often in exchange for established cryptocurrencies like Bitcoin or Ethereum. The purpose of a TGE is to crowdfund for the development of a project or a business venture.

The rise of TGEs has disrupted traditional fundraising mechanisms, offering a fast, efficient, and global means of raising capital. However, it’s crucial to understand that while TGEs share similarities with Initial Public Offerings (IPOs), they also have distinct differences, primarily in terms of regulatory oversight, investor rights, and risk levels.

2. Build a Solid Foundation

Before diving into the intricacies of a TGE, it’s essential to lay a solid foundation for your project. This involves defining your product concept, conducting market analysis, and drafting a sound business plan. Your product should address a real-world problem, provide value to its users, and offer a unique solution that distinguishes it from competitors.

Once your product idea is defined, it’s time to delve into the business side of things. This includes determining your monetization strategy, understanding your target audience, and projecting your path to profitability. Remember, your product is not just a technological innovation; it’s a business that needs to generate revenue and provide a return on investment.

3. Define the Token Utility

After you’ve established a solid business foundation, the next step is to define the utility of your token and its tokenomics. The token’s utility refers to the role it plays within your ecosystem. It could represent ownership in a project, confer voting rights to holders, provide access to services, or serve as a medium of exchange within your platform.

Tokenomics, on the other hand, deals with the economic aspects of your token. This includes its total supply, distribution method, price during the TGE, and any inflation or deflation mechanisms. It’s crucial to design a robust and sustainable token economic model that incentivizes participation and fosters a healthy ecosystem.

4. Legal Considerations

The legality of TGEs varies across jurisdictions, and navigating the regulatory landscape can be challenging. Some jurisdictions have stringent regulations for TGEs, while others have more lenient rules. It’s important to seek legal advice to understand the regulatory implications of your TGE. This includes knowing whether your token is classified as a security, meeting KYC (Know Your Customer) and AML (Anti-Money Laundering) requirements, and understanding your obligations towards token holders.

5. A Strong Team Is Important

Launching a TGE is a complex task that requires a diverse set of skills. As such, having a competent and dedicated team is essential. This includes blockchain developers, business strategists, marketing experts, and legal advisors. Your team should not only possess the necessary technical skills but also have a deep understanding of the crypto industry and the specific market you’re targeting.

6. Craft Your Whitepaper

The whitepaper is the cornerstone of any TGE. It provides potential investors with detailed information about your project, including the problem you’re addressing, your proposed solution, details about the token and its utility, and the team behind the project. The whitepaper should be well-written, persuasive, and transparent, providing enough information for investors to make an informed decision.

7. Don’t Underestimate the Community Building and Marketing

Community support is crucial for the success of a TGE. A strong community not only contributes to the fundraising process but also helps in marketing the project, providing feedback, and promoting the token after the TGE. Building a community involves active engagement through social media platforms, forums, and community events.

Effective marketing is another critical aspect of a successful TGE. This involves creating a strong brand identity, crafting a compelling narrative around your project, and effectively communicating it to your target audience. Marketing strategies may include SEO, social media marketing, email marketing, content marketing, and PR campaigns.

8. Choose a Custody API Provider

When conducting a TGE, it’s crucial to ensure the secure storage and management of your tokens. This is where a Custody API comes into play. A Сustody API, like the one provided by NOWPayments, allows you to securely store, manage, and transfer your tokens. It provides an extra layer of security, ensuring that your tokens are safe from hacking attempts and unauthorized access. Choosing a reliable Сustody API provider is, therefore, a crucial step in conducting a TGE.

9. Choose the Blockchain Wisely

The actual launch of the TGE involves several steps, including creating the token contract, deploying it on the chosen blockchain, conducting the token sale, and listing the token on exchanges. It’s crucial to ensure that these steps are carried out smoothly and securely. This involves rigorous testing, implementing security measures, and partnering with reputable exchanges and launchpad platforms.

10. Post-TGE Is As Important!

After the TGE, it’s essential to continue engaging with your community, providing regular updates about the project, and maintaining transparency. This includes listing your token on additional exchanges to increase its liquidity and visibility, regularly releasing project updates, addressing any issues or concerns raised by the community, and continuously working to add value to your token and your ecosystem.


Launching a Token Generation Event is a complex but rewarding process. It provides an opportunity to raise significant capital quickly and tap into the global pool of crypto investors. However, it requires careful planning, a solid understanding of the crypto landscape, and adherence to best practices. By following this comprehensive checklist, you can navigate the TGE process effectively and set your project up for success.


What is a TGE?

A Token Generation Event (TGE) is a fundraising event where a crypto startup issues its own tokens to the public, often in exchange for established cryptocurrencies like Bitcoin or Ethereum. The purpose of a TGE is to crowdfund for the development of a project or a business venture.

What is a Custody API?

A Custody API is a tool that allows for the secure storage, management, and transfer of tokens. It provides an extra layer of security, ensuring that tokens are safe from hacking attempts and unauthorized access.

Why should I choose NOWPayments as my Custody API provider?

NOWPayments is a reliable and trusted Custody API provider. They offer a secure and efficient solution for managing your tokens, with robust security measures in place to protect against unauthorized access and hacking attempts.

What are the key steps in launching a TGE?

The key steps in launching a TGE include defining your product concept and business plan, determining the utility and tokenomics of your token, seeking legal advice, assembling a strong team, crafting a compelling whitepaper, building a strong community, marketing your project, choosing a reliable Custody API provider, launching the TGE, and engaging with your community post-TGE.