KYB vs. Simplicity: Revolutionizing Compliance in Token Generation Events Payments with NOWPayments

‍In the dynamic world of blockchain technology and cryptocurrencies, the concept of a Token Generation Event (TGE) has emerged as a revolutionary fundraising mechanism. TGEs offer a promising avenue for businesses to raise funds from the global public, bypassing traditional financial institutions. However, the road to conducting a successful TGE is not without its challenges. One of the most significant hurdles these businesses face is the Know Your Business (KYB) requirement. In this article, we explore the complexities of KYB and how NOWPayments is transforming the industry with its simplified approach.

Understanding Token Generation Events

A Token Generation Event (TGE) is a fundraising process wherein a blockchain-based project sells its native tokens to investors and supporters. It bears similarities to an Initial Public Offering (IPO), where investors buy shares in a company. However, TGEs are rooted in future potential, unlike IPOs, which are based on past and present corporate performance.

Despite their potential, TGEs come with their fair share of challenges. One significant issue that TGE businesses often encounter is KYB, a regulatory requirement in the finance sector. It involves verifying the identity of the business and its beneficial owners to prevent fraud and money laundering.

The KYB Challenge in Token Generation Events

KYB checks serve as a crucial first line of defense against fraudulent associations. They are instrumental in maintaining financial integrity, ensuring legal compliance, and fostering transparency. However, they can be a significant hurdle for TGE businesses, particularly for new entrants and small businesses.

The KYB process entails a detailed review of the business’s registration documents, ownership structure, financial statements, and other relevant information. This process can be time-consuming and resource-intensive. Moreover, KYB requirements can vary widely across different jurisdictions, adding to the complexity of the process.

Traditional KYB Checks: A Potential Roadblock

Traditional KYB checks often involve cumbersome processes that can slow down the onboarding process. In the context of TGEs, this can lead to delays and complications. Furthermore, the unexpected blocking of transactions by centralized financial institutions can hinder the fundraising process, create a negative perception among investors, and even derail the entire TGE. This underscores the need for a solution that ensures a seamless transaction flow, thereby allowing TGE businesses to realize their full potential.

NOWPayments: Simplifying KYB for TGEs

NOWPayments steps into this scenario as a transformative solution that ensures an uninterrupted transaction flow for TGE businesses. As a non-custodial crypto payment gateway, NOWPayments allows businesses to accept cryptocurrency payments, thereby bypassing the limitations of traditional financial institutions.

One of the key features of NOWPayments that sets it apart from other payment gateways is its approach towards KYB checks. Unlike traditional payment gateways, NOWPayments does not require businesses to undergo a KYB process. This makes it an excellent choice for TGE businesses looking for a hassle-free payment solution.

Key Features of NOWPayments

NOWPayments offers several features that make it an ideal solution for TGEs:

  • Wide Range of Supported Cryptocurrencies: NOWPayments supports over 200 cryptocurrencies, providing a broad range of options for investors.
  • Non-Custodial Service: As a non-custodial service, NOWPayments ensures that the funds are immediately transferred to the business’s wallet. This feature eliminates the risks associated with third-party holding.
  • Transparent Fees: NOWPayments believes in complete transparency and charges a minimal service fee and a transaction fee, with no hidden charges.
  • Security: Security is a paramount concern for NOWPayments. It employs stringent security protocols to ensure the utmost safety of transactions.
  • 24/7 Support: NOWPayments provides round-the-clock support to address any issues or concerns, ensuring a smooth experience for businesses and investors.

Streamlining Onboarding with NOWPayments API

NOWPayments offers an API that can be integrated into your daily operations with ease. From user registration and getting deposits to payouts, NOWPayments API provides a smooth and streamlined process.

UI Integration

User Interface (UI) integration is also crucial during a TGE. NOWPayments’ UI helps users deposit and withdraw funds, provides real-time crypto payment status updates, and enables users to send coins.


NOWPayments processes payouts and credits the payment to your wallet. You can get the payout status either via NOWPayments’ IPN callbacks or manually, using “GET Payout Status.”

The Future of KYB: Simplification and Automation

As business environments become more complex and regulatory requirements more stringent, the need for simplified and efficient KYB checks is becoming increasingly evident. The advent of technologies such as Artificial Intelligence (AI), machine learning, and blockchain has made it possible to automate and streamline KYB checks, making them more efficient, accurate, and comprehensive.


Token Generation Events have revolutionized the fundraising landscape in the blockchain and cryptocurrency domain. However, the challenges posed by KYB requirements necessitate a robust solution. NOWPayments, with its seamless transaction flow, wide range of supported cryptocurrencies, and non-custodial service, offers a game-changing solution for conducting successful TGEs.

In the end, the key to a successful TGE lies in balancing regulatory compliance with business needs. With NOWPayments, businesses can achieve this balance, paving the way for successful token generation events.